World-class puppeteers, performers and an award-winning choreographer take over Times Square on Thursday, Nov 3 and they’re inviting you to join!
LG TWIN Wash Presents: Divide & Conquer on Broadway in Father Duffy Square between 45th and 47th Streets, Seventh Ave. and Broadway in the heart of Manhattan.
Performances will take place throughout the day at 9 a.m., 11 a.m., 12:45 p.m., 2 p.m., 3:15 p.m. and 4:30 p.m.
It’s all to celebrate the launch of LG TWIN Wash with SideKick pedestal washer, an industry-first home laundry innovation, allowing users to run two separate loads of laundry at the same time. The SideKick is an additional washing machine that may be placed under the LG front-load washer and is specifically designed to wash small, custom-care laundry loads. Its compact size is perfect for special care items, including intimates, delicates and active wear.
Spotlighting the appliance’s remarkable dual washing capabilities, a string of performances in Times Square will feature a larger-than-life, 14-foot version of the LG TWIN Wash laundry pair, two 16-foot puppets and six dancers specializing in martial arts, acrobatics and capoeira, culminating with the “delicate” and “regular” performance artists vying for position in LG TWIN Wash’s giant front-loading drum and the diminutive SideKick pedestal washer.
The performance was conceptualized and choreographed by top Broadway choreographer Joshua Bergasse, best known for his Emmy Award-winning work on the NBC show “Smash” and his Tony Award-nominated work on Broadway’s “On the Town.”
The “delicate” and “regular” puppets are brought to life and directed by renowned master puppeteer Eric Wright of the Puppet Kitchen, with each puppet manned by a group of six puppeteers, respectively. Six professional dancers and acrobats will also help bring the show and LG TWIN Wash story to life.
In specially-designed “onstage” areas, consumers can experience the benefits of LG TWIN Wash first-hand and learn more about its capabilities in between performances. Times Square patrons will also have the opportunity to win prizes, including Broadway.com gift certificates and the LG TWIN Wash itself.
To learn more about LG’s newest laundry innovation, please visit www.LGUSA.com/twinwash.
About Joshua Bergasse: (CHOREOGRAPHY) Joshua Bergasse is a New York-based choreo- grapher and has been a member of the Broadway Dance Center (BDC) faculty since 1998. On Broadway, Bergasse choreographed the revival of On The Town, which opened to rave reviews, and earned him an Astaire Award and as well as TONY, Drama Desk, and Outer Critics Award nominations. Bergasse also choreographed the revival of Gigi, co-directed and choreographed the Bombshell on Broadway concert at the Minskoff Theatre and is poised to direct and choreograph Hazel, a new musical, at the Drury Lane Theatre next spring. Additional choreography credits include: Up Here at the La Jolla Playhouse, Bull Durham at the Alliance Theatre (Suzi Bass nomination), Nerds at the Philadelphia Theatre Company (Barrymore nomination), Secondhand Lions at the Fifth Avenue Theatre, the national and international tours of Fame the Musical; West Side Story at the Stratford Festival, Little Me and It’s A Bird… It’s A Plane… It’s Superman! at City Center Encores!, the off-Broadway productions of Bomb- Itty of Errors; Captain Louie; On The Town, Guys and Dolls, Carousel, The World Goes Round at the Barrington Stage. Bergasse’s other credits as a choreographer include Guys and Dolls and The Sound of Music at Carnegie Hall, American Songbooks: Fascinatin’ Rhythm at the Lincoln Center. Bergasse won an Emmy Award for his choreography on NBC’s musical drama SMASH; he also choreographed on Fox’s So You Think You Can Dance. A master teacher, Bergasse has been a guest artist at New York University, Marymount ManhattanCollege,IndianaUniversityandmany more. Upcoming, Joshua will choreograph the New York Philharmonic’s Tribute to Sinatra Concert in December and Anastasia the musical next spring. @joshbergasse
Produced for: LG