“It’s going to be a tough year,” said Stankey. “It’s going to be a lot of work to alter and change direction a little bit.”
Although Stankey didn’t mention streaming services like Netflix and Hulu, there were hints that he wanted to pave a road to be more of a streaming giant considering the ever-changing landscape of media, television and how audiences consume content.
Stankey said he wanted HBO to increase subscribers and the number of hours viewers watch shows as well as churn out more content — much like their streaming brethren.
“We need hours a day,” he said. “It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.”–Deadline
Marketing Strategy Expert Patrick Henry, technology CEO and product positioning and marketing strategy expert, CEO of QuestFusion, Former Silicon Valley Senior Executive, Author: Plan, Commit, Win: 90 Days to Creating a Fundable Startup