Mike Feazel of Roof Max

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and what we can do to fix the damage

You may not have heard much about it, but during the past few years, armies of attorneys representing homeowners throughout North America have been filing class action lawsuits against the giant manufacturers of asphalt roofing shingles, charging the companies with deceptive marketing practices and selling defective products.

Shingle defects alleged in the lawsuits include “premature cracking”, “breaking”, “curling”, “warping”, “splitting”, “delamination”, and “failure to remain functional during the advertised lifespan of the shingle”. These defective shingles lower the value of the homes and buildings where they have been installed and can lead to structural damage requiring many thousands of dollars in repair costs for consumers.

“When a consumer purchases a new roof with a 30, 40, or 50-year warranty, they believe their home is safe and sound, but the reality is that it’s not. Today’s shingled roofs are failing at an alarming rate, and virtually every shingle manufacturer has been taken to court with a class action lawsuit over the last 15 years,” says roof restoration expert Mike Feazel of Roof Maxx.

Feazel says the reason for the influx of inferior shingles in the marketplace has to do with a reduction of the shingles’ asphalt content.

“Today’s shingles are about one-third lighter than they were when I started my roof restoration business in the mid-80s,” says Feazel. Because of a change in the way petroleum was processed, asphalt became three times more expensive, so less of it was used to manufacture each shingle, making shingled roofs more prone to dry out, crack, or break when exposed to the sun’s UV radiation.

Rejuvenation, not Replacement – A New Protocol for the Roofing Industry

Traditionally, when a roof becomes brittle, the solution has been to tear it off and throw it in the landfill. But Feazel says he’s developed a much simpler, more economic, and more sustainable solution in the form of an all-natural soy-based shingle spray that restores moisture and flexibility to the asphalt.

“Shingles need to be moist and flexible so they can contract and expand,” says Feazel. “By applying this soybean emulsion, we are allowing the shingles to do their job and live longer. It’s like an all-natural skin moisturizer for shingles,” says Feazel.

Feazel says his company, Roof Maxx Technologies, researched and developed the spray-on roof rejuvenator with help from The Ohio Soybean Council, The Ohio State University, and Battelle Memorial Institute. “Our goal was to find an eco-friendly solution to reduce the toxic environmental impact of the roofing industry, and the plant-based solution we formulated does exactly that,” says Feazel.

“We’ve treated over 40 million square feet of roofs in virtually every state, and we’re proud that we’ve been able to keep over 100 million pounds of old roofing debris out of our nation’s landfills,” says Feazel.

Does Feazel suggest homeowners whose roofs are prematurely aging join one of the ongoing class action suits now pending against shingle makers?

“Unfortunately, as with most class-action lawsuits, the only ones likely to meaningfully profit from the litigation are the attorneys,” says Feazel.

For those concerned about the condition of their home’s roof, Feazel says a free inspection by a Roof Maxx roof restoration specialist can be requested through the company’s website. If needed, a single Roof Maxx treatment can be applied to extend roof life for five years, at a fraction of the cost of a new roof. Later on, a second treatment can be applied to extend the life of the roof for an additional five years.

SAMPLE INTERVIEW QUESTIONS

1. A Google search for “class action & roof shingles” brings up many pages of lawsuits. Why are thousands of homeowners suing asphalt shingle manufacturers?

2. Why does reducing asphalt content in a shingle affect its lifespan?

3. When did you first notice a decline in roofing shingle quality?

4. Did this decline in quality prompt you to research ways to restore shingle health?

5. At what point did you decide to launch a company emphasizing shingle rejuvenation rather than roof replacement?

6. How can a homeowner tell whether his roof can be rejuvenated or needs to be entirely replaced?

7. When you spray a shingle with the Roof Maxx emulsion, what changes occur?

8. What’s the difference in price between roof replacement and roof rejuvenation?

9. Where can listeners go for more information?

ABOUT MIKE FEAZEL

A 35-year veteran of the roofing industry, Mike Feazel is CEO and Co-founder of Roof Maxx Technologies, formulators and distributors of Roof Maxx, a sustainable, eco-friendly plant-based roof rejuvenating spray treatment.

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