New Book Shows How To Harness Your Intuition

62 0

Listen HERE
To Make Tough, Smart & Prosperous Decisions
"Snyder does a masterful job in showing precisely how to develop
and use intuition for greater creativity, better choices and more
empowered leadership. In the process he puts intuition smack in the
center of the map, where it should have been all along."
–Brian Collins, CEO of COLLINS

"Snyder shows you not only why building intuitive skills for your
leaders and teams are critical for innovation and success, he actually
shows you how to do it. This inspiring book transforms your
company culture and keeps you a step ahead of the marketplace."
–Marshall Goldsmith, New York Times #1 bestselling

author, Triggers

"Snyder does a masterful job in showing us how to develop and
utilize our intuition for greater creativity, innovation, and a form of
leadership that can guide us back from that brink."
–John Perkins, Economist, bestselling author, Confessions of an

Economic Hitman

In a business world increasingly relying on data to make its biggest decisions, including hiring, growth,
product development, and sales, international business consultant Rick Snyder calls upon business leaders
to develop and follow intuitive intelligence as a powerful tool that should be combined with data
analytics. His new book, Decisive Intuition: Use Your Gut Instincts to Make Smart Business
Decisions (Career Press, March 2019, Trade Paper, 256 pages, ISBN: 978-1632651471) identifies how
the key to success in business – recruitment, marketing, and management – comes down to how well
leaders and employees use their intuition.
Snyder’s book details the following:
 A 6-step process for leaders, executives, and entrepreneurs to harness their intuitive intelligence
with practical but impactful business applications.
 How successful business leaders are integrating intuitive skills into their companies for cutting-
edge results.
 Shows you how to explore directional, social, and informational intuition and how you can apply
them to different areas of your business for greater results.
 The 5 roadblocks to accessing your intuitive intelligence and how to overcome them.
 Discover the latest findings in neuroscience and techniques to access your intuitive, subconscious
mind for arriving at better decisions, faster.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
How do you train people and develop intuitive skills for a team to achieve the greatest result for a
business? This book is for business leaders and managers who want answers to this question and are
ready to improve their company culture. It’s also for employees who want to develop their potential in
how they contribute each day.
This insightful and practical guide includes exercises that managers and their teams can implement to
harness intuition and grow the most underdeveloped skill set in today’s business culture. It also includes
stories from Snyder’s years as a business coach helping companies leverage intuitive practices to make
sound decisions about personally holding effective meetings, and thinking strategically.
What is the key for companies to grow sales, hire and retain the right talent, lead with success, and evolve
with changes in the marketplace?
“Management and everyday employees must harness the power of intuition,” asserts Snyder, the CEO of
Invisible Edge™, a leading business consulting firm. “Intuition, cultivated in the business space, creates a
distinct advantage through more effective communication, rapid decision-making, leadership, and
innovation,” says Snyder.
He has taken many leaders beyond the old narrative of the false opposites of right brain vs. left brain, hard
science vs. soft science, and inner wisdom vs. data and analytics. Snyder moves the conversation toward
an integration of our inner knowing and guidance alongside critical thinking and analytics for our best
chance to make an impact and succeed in business.
Intuition is distinct from instinct, thought, or bias — and is a critical skill to build. “Intuition is connected
to a deeper intelligence outside of your everyday conscious mind and available to all,” adds Snyder. “It
can be taught, developed, and refined.”
Readers will hear from business leaders and managers, from South Africa to Silicon Valley, who have
successfully incorporated intuition into their sales strategy, decision making, and company cultures.
They’ll explore the latest research into neurobiology and flow states and how that research supports the
call for the further development of intuition. They’ll also hear about the painful consequences
experienced by business leaders who didn’t listen to what their inner sense was telling them – the
consequences that made them declare, “Never again!”
Snyder can connect the dots on how to ignite the collective wisdom of a business team into their company
culture for more effective communication, execution, and results. He shows us how to apply intuitive
skills into every corner of a business, such as product development, anticipating the market, new hires,
personnel decisions, investment pitching, negotiation, forecasting, and growth strategy.
Contact Information: Media Connect
Madeleine Ball 212-715-1559 madeleine.ball@finnpartners.com
Brian Feinblum 212-583-2718 brian.feinblum@finnpartners.com

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022

Rick Snyder
Biography

Rick Snyder, an international business coach, writer, speaker, and consultant, has launched severalbusinesses and is an expert in mentoring, training, and teaching others how to utilize the process ofbringing intuition into an effective business plan and company culture. He is currently the CEO ofInvisible Edge™.His breakthrough strategies have been implemented by executives and businesses in Europe, Canada,Asia and America. He brings a global perspective to his teachings. Raised in California, he recentlyreturned to the Bay Area after spending several years in France and London.An example of the companies he has helped, from start-ups to large corporations, includes Intel, AnytimeFitness, Linde Werdelin, and Lalage Beaumont.Snyder holds an MA in Psychology and has worked in the healthcare, tourism and travel, and trainingfields. He now helps professionals access their intuitive leadership skills for decision making on a globalscale.He has been featured in dozens of radio interviews and podcasts, including iHeart Radio, genesisCommunications Network, Accelerate Your Business growth, School Startups for Radio, WebmasterRadio.FM, and As Told By Nomads. He was featured in or published by USA Weekly, Fierce CEO,Training Industry magazine, and other trade publications. For more information, please consulthttps://invisible-edgellc.com.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022

Rick Snyder
Q & A

CEO of Intuitive Edge, LLC

1. What inspired you to write your new book, Decisive Intuition: Use Your Gut Instincts to
Make Smart Business Decisions? Intuition has gotten a bad rap. It’s more often thought of as a
touchy-feely, intangible skill, with some mixture of superstition, new age clap trap, and implicit
bias, than as a true resource of a deeper intelligence an instinct inherent in each of us. I see
intuitive intelligence as a severely under-developed resource, and the next wave of businesses
evolution, as we continue to unlock our untapped potential and utilize all of the data inside of and
around us for our best decision making.
2. Why should businesses rely on intuition over data analytics to make big decisions? The
good news is one doesn’t have to choose, but actually needs to combine the two. Intuition is our
deeper intelligence that’s able to sniff out the room or marketplace, make decisions from a wiser
resource, and extract data faster than the conscious mind can analyze. It’s an entrepreneur’s best
friend. It is time to integrate how business psychology, and intuition fit together in the same
conversation, in order to help individuals and teams innovate to the next level. There’s an
“invisible edge” that certain business owners and managers have that separates them from the
rest. There is an ineffable quality that some people seem to embody that others naturally follow.
The leaders who are comfortable enough with themselves to trust and develop their intuitive skills
are the ones willing to take risks and disrupt the business landscape. They are on the leading
edge of their lives and their companies are benefiting.
3. Rick, you firmly believe intuition is what others should use to guide their decisions – in
business and life.  Why? Intuition enables us to read out, in real time, what’s happening in our
environment, which gives us more choices for how to respond. This skill can also be developed
and cultivated to help us better anticipate the future, deepen our relationship with our inner
knowing, build confidence and open up to creativity, possibility and innovation. This is an
incredible advantage in business and in life. Intuition, combined with logical reasoning and
analytics create a more well-rounded approach to decision-making that is underappreciated and
under-utilized. As we are all inundated with Big Data and the information age, our ability to
hone in on our human intuition and intelligence to help guide our decision-making has never been
more important than today.
4. How can one leverage a gut feeling to make the right hiring or firing decision? Hiring and
firing are some of the most important decisions you can make in your business. Going beyond
the resume and learning to trust your gut feeling in the process is paramount. The key is to listen
to your internal signals that arise from interacting with the candidate sitting in front of you, or the
employee whose time has expired. When you imagine them working directly with your team or
customer, what types of sensations do you notice? Do you get a trusting sense that they can

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
handle the job or does this give you pause? Getting out of the office and walking outside or
grabbing a drink can give you even more non-verbal cues that you can learn to tune-into and
leverage for better decision-making.
5. What can be done to teach sales teams to trust their intuition – and to harness it – when
seeking to grow sales? Sales teams that excel are the ones that understand that sales is all about
relationships. And the most important facet of relationships is being able to read out the non-
verbal cues in an interaction. For example, if someone is hesitating before they commit to
signing up for your expensive software, it’s important to not skip over this and instead, address
any concerns you might be picking up on. If you bulldoze over a prospect with your own agenda
to make the sale, you will lose in the long run, as you have already lost the relationship with your
prospect. Becoming a top salesperson requires improving your deeper listening skills and tuning
into the person in front of you, which is how you cultivate your intuition over time.
6. What are some things companies need to look for when hiring millennials? When hiring
millennials, it is important to understand where they are coming from and what to look for in
terms of a culture fit. With so many opportunities available, the era of the careered-employee is
over, and millennials need to feel engaged with meaning and purpose more than any previous
generation. They also value leadership that walks their talk. Getting a sense of their values, what
they care about, and how they see themselves making an impact in your company are important
attributes to mine for in the interview process. Building a healthy team atmosphere in terms of
social events and good food are nice perks, but creating room to encourage them to be themselves
is more impactful in terms of building mutual respect and productivity.
7. How can intuition be infused into a company’s culture? What are the key steps to being a
good listener – and to hear what’s not being said? Relationship is the basis for successful
business. With so much information overload and noise in the marketplace, improving listening
skills on your teams is the fastest track to infusing intuitive thinking into your company culture.
Companies that adopt trainings based on improving effective communication create a more
engaging place to work and can be more adaptive to the marketplace. Being a great listener is
about picking up on nonverbal communication and incongruencies in speech and behavior.
Learning to cue into where your curiosity and attention lead you, no matter what is being said,
increases effective communication in all aspects of a business, from sales to marketing, customer
service to management, and leadership throughout your business. We built the Intuitive
Engagement Pathway that serves as an assessment of how successfully your organization is
adopting and fostering intuitive intelligence throughout your company culture.
8. Having worked overseas for several years and conducted business deals internationally,
what would you say is different in the European approach to building a stronger company
culture versus the American approach? When it comes to building a stronger company
culture, one of the main differences between European approaches and American ones, is the
insistence on spending more quality time connecting and bonding without letting technology get
in the way. For example, in France, it is considered anti-social and unhealthy to grab lunch and
put your face in front of the computer rather than to eat together and connect with your
colleagues. In Ireland, I know a company that bans mobile phone usage during lunch hours and
forces people—just wait—to talk and connect with each other. Having more attention on teams

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
connecting in a more relaxed atmosphere increases productivity and opportunities to share new
ideas and solutions, as well as build meaningful relationships.
9. What challenges does one must overcome to be a successful entrepreneur? To become a
successful entrepreneur in today’s marketplace, leaders must realize that what brought them here
is not necessarily what will get them in to the next horizon. In other words, the willingness to stay
open to feedback, to not know and to ask for help when needed allows an entrepreneur to keep
growing, become more relatable and be contributed to by others. It is important to be honest
about what you excel at and to recognize when to surround yourself with those who are more
talented in the areas that you should not be focusing on. Lastly, entrepreneurs who know how to
prioritize activities that have the highest value impact to the company are the ones that remain
successful.
10. What needs to be done to master accountability in the workplace? There is an inner and an
outer component to mastering accountability in the workplace. Being accountable is being
answerable to something or someone. The first step is getting clear about who you are
accountable to, including yourself! This could be the company values or brand guidelines, your
agreements with your customers, your direct manager, your own standard for your quality of
work and follow-through, etc. The outer component is to develop systems and feedback loops
that assure tasks are getting completed the right way. But it is the culture of accountability and
ownership that creates the environment for excellence and follow-through.
11. What do you believe gives any business an invisible edge? Change happens on the fringe. And
in an age when innovators are winning, business leaders and managers are encouraging their
teams to think outside the box to get the greatest advantage. Understanding how to better access
and apply intuition is gaining traction in this highly competitive landscape. Intuitive thinking
enables companies to anticipate the future. Decisions are made faster and patterns are recognized
more quickly. Strategy and direction are forged more clearly yet can adapt to new data. Intuitive
thinking is how businesses can stay agile in today’s ever-changing environment and marketplace.
Intuition enables us to read, in real time, what is happening, which gives us more choices for how
to respond. The best part is that it is not mystical but rather a skill set that each of us can learn to
cultivate.
12. Innovation and product development are highly integral to company growth.  How can one
tap into their intuition to inspire creativity and free them from constraints that hold back
others? In order to have your team tap into their intuitive thinking to discover new breakthrough
ideas and insights for product development and innovation, they need to have their daily mindset
interrupted. You can foster this in your company culture both individually and collectively.
Encourage your individual team members to step away from the computer or whatever problem
they are working on, and take some quiet time, go for a walk, or engage in any activity that
breaks up their current way of thinking. In group settings, go on field trips and facilitate
brainstorming sessions that have them think and feel from a different place than the norm. For
new results, new approaches are required.
13. What works when business leaders seek to train and develop intuitive thinking on their
team for greater impact? By training your team to develop their intuitive thinking for greater
impact in your company, you are sharpening their decision-making antennae. Part of this is

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
knowing which questions to ask. Questions that lead toward a fresh angle or new perspective
open the space for new possibilities. Some examples of powerful questions that open up this
creative space are, “what is the one thing that we are not seeing about this impasse?” or, “given
everything we have discussed, when you feel into your gut, what wants to happen here?”
Powerful questions coupled with getting them out of their normal environment foster new
thinking from a different reference point within. And, this makes the room for innovative
solutions.
14. With so much data and analytics floating around, why do you advocate tapping into your
intuition to make huge, significant choices in business?  Shouldn’t we rely on rational
thinking and empirical findings? We live in an exciting time where we have more data and
analytics at our fingertips than ever before. Yet the problem with relying solely on data and
empirical findings and ignoring and overriding our gut intuition has created huge consequences
for businesses. The perfect resume, cash plan or marketing metrics cannot take into account rapid
market changes and disruptions, fluctuating economies, natural disasters and other disruptors in
your industry. Logic is not the only tool in your toolkit. Putting house money only on research
outsources your own trusted instincts and experience that is needed to guide strategic decisions.
Today’s leader requires a higher level of adaptability and agility, that only cultivating a
relationship with your business savvy can offer. Developing your intuition in combination with
data and analytics is the winning combination for today’s business leaders and managers.
15. What do you admire about how some trusted their intuition to pursue success, including
Steve Jobs, Warren Buffet, Richard Branson and Oprah Winfrey? What sets trailblazers
such as Steve Jobs, Warren Buffet, Richard Branson and Oprah Winfrey apart from the crowd is
that they have learned to listen to and trust their intuition to guide their decision-making despite
the noise around them. They exemplify a willingness to go against the status quo and how
everybody else does it, and listen to the beat of their own drum. Not only has this reaped
incredible success for them, but it is also incredibly fulfilling to learn to trust yourself and your
inner decision-making on such a deep level. They are great reminders that we all have this
capacity to listen to the deeper guidance within, and to live a life on purpose if we are courageous
enough to listen and trust our own inner compass.
16. Why do you say there has been a false war between the left and right sides of the brain?
Too often, people have a bias of either our left-brain attributes of logic, reasoning and linear
approaches being more dominant and the way to approach decision-making or our right-brain
attributes of creativity, emotion and intuitive approaches being superior. This old narrative is a
false opposite and severely limiting. It is time we honored the best of both contributions of our
gifts, and spend more time learning how to cultivate and integrate a more holistic and inclusive
approach to problem-solving. Being more hemispherically balanced is what leads to more sound
decision-making, communication and innovative breakthroughs. Companies who adopt this
approach are winning.
17. You assert intuition can be taught, developed and refined.  How so? Like any skill, there is a
combination of some people having more raw talent than others. The other side of the coin is that
skills can be developed and cultivated through practice and dedication to pursuing a new craft.
Intuition is no different and can be refined over time through having the right attention and focus
on alternative ways that we receive information that are not coming through the mental faculty.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
The number one way to teach and develop a connection to one’s intuition is getting them out of
their day-to-day mindset. Stepping away from the computer, going outside, taking breaks or
finding creative and fun ways to interrupt normal thinking patters have done wonders for creating
more “aha!” moments in a business.
18. You make a distinction between intuition and instinct.  What’s the real difference? While
there is overlap between intuition and instinct as they inform each other, there is also a big
difference. Instinct is our primal nature and is connected to our amygdala, or reptilian brain,
which is geared toward safety and survival. Our basic instinct is laden with our genetic coding to
survive, procreate or save a child from a burning building without regard to our own life.
Intuition is connected to our subconscious mind that can serve our basic instincts for survival, but
is far more extensive than this: cultivating our intuition serves us in terms of better discernment
and decision-making that goes beyond survival, improved methods of reading out nonverbal
communication and social dynamics, as well as anticipating the needs of employees, customers or
the marketplace.
19. Why do you say, that in a fast-paced world, slowing down is an action step? One of the
critical steps of connecting with your intuition is your ability to slow down. We must interrupt
our normal way of thinking be able to listen to different ways that our system receives
information. Often our biggest breakthroughs happen when our mind can slow down, whether it
is listening to music, looking out at a vista, taking a warm bath or engaging in a mindfulness
practice, cultivating our receptivity requires shifting into a slower and more expansive mind-state.
In our fast-paced world, slowing down is often seen as unproductive and a disadvantage. To
slow down is, in fact, an action step as it requires great discipline and awareness within our fast-
paced world.
20. You also say we should make allies with our inner critic. How do we do that, and why? One
of the greatest barriers to listening to and trusting our intuition, as well as the source of a lot of
our suffering and discontent, is our inner critic. This is the negative voice inside that criticizes
and judges ourselves and that of others non-stop. Making allies with our inner-critic is the most
empowering thing we can do as we then no longer engage in self-sabotaging behaviors at work
and at home. The key is to be able to get to know your inner critic’s patterns and behaviors so
that you can begin to separate and disassociate yourself from it. This process helps you transform
your second-guessing and self-defeating behaviors into productive ones.
21. Why do you believe so many people stay in dead-end jobs or no growth relationships even
though they know they need to leave? Most people stay in dead-end jobs or no-growth
relationships because it is comfortable and familiar. We are all creatures of habit and one of the
most difficult things that we often avoid is our relationship to the unknown. When we risk
leaving a dead-end job or relationship, there is no guarantee that we will find something better.
Yet the cost is that we trade predictability and comfort for our growth and aliveness. We do not
learn to trust and honor that inner voice that is attempting to lead us to our next destination. In
having interviewed countless business leaders and witnessing the ones I coach, these are the
moments where we trade in a good enough life for something great.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
6 Steps to Developing Your Business Intuition Edge

by Rick Snyder
CEO of Invisible Edge™

Author of Decisive Intuition (Career Press, March 2019)

1. Becoming more receptive. This first step is all about setting the foundation by shifting your
orientation to an open one where you allow information to come toward you. You will need to
suspend the judging mind and simply collect all the data that is coming toward you each second.
This is where you move from “doing” to “being” and allow your intuition to find you.
2. Slowing down. This stage is critical in allowing yourself to still your mind from the speed and
noise of your thoughts and the busyness of the outer world, so that you can get present to the
moment. This is where the quiet voice of your intuition can find you.
3. Separating from your inner critic. Once you slow down, you’ll often hear the voice of your
inner critic get louder and distract you from the voice of your intuition. Learning how to get
separation from the voice of your critic is paramount. You can learn to recognize the natural
notes and tones of your inner guidance – then you will no longer misled by the seduction of the
critic’s familiar narratives, which are based on the past. Now you are ready to tune into what’s
happening in the present moment without distraction.
4. Listening to your body. Once you have separated from the inner critic, you can identify the
voice of your inner knowing and wisdom, and have greater discernment that you are in alignment
with this source. Now you can drop-in deeper to listen to what your signals and cues are telling
you through the body and your subconscious mind.
5. Asking for guidance. Through decoding your intuitive language, you develop an intimate
relationship with your tuning fork by asking a question that’s present for you in the business, and
then listening to your response based on the language of your inner guidance.
6. Acting on your inner intelligence. The last step that really anchors your intuition into reality, is
taking action on what you feel. This is where change happens. This takes commitment and
courage to follow our “true north” and be willing to go against the grain in order to stand for the
deeper wisdom that lives inside of you. Bringing your feelings into action is the birthplace of true
creativity, possibility, and innovation.
Through practicing all of these steps, you are forging a new foundation and relationship with
yourself. This takes time to really slow down and recognize how your intuition speaks to you, to
develop an authentic relationship that you can trust by testing it out over time, and by putting this
into action to make a dynamic impact and follow the leadership beat of your own drum. Through
this commitment, you will find that this is one of the greatest gifts in your life as you have a true
inner ally that is there to support you when business decisions or life dilemmas look uncertain,
chaotic, or stressful.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
The 4 Components of Asking for Guidance

by Rick Snyder

Author of Decisive Intuition (Career Press, March 2019)

There are four components of asking for guidance that will help you develop a deeper relationship with
your directional intuition and inner compass.
#1 Asking Powerful Questions: To ask the right questions means that you have to suspend certainty.
Innovation, creativity and invention happen in the uncertain pursuit of truth and with a desire to solve a
problem. The greatest inventions and innovations have happened from those who ask powerful questions
and listen to the responses from their emotions and intuition.
#2 Leaning into Vulnerability: Asking for guidance is vulnerable. We have to be willing to not know.
And in the business world, this goes against the conditioning that we need to look like we have the
answers, and where uncertainty is looked down upon. When we can admit that we don’t know the
answers, we lean into the uncertainty, which is the doorway to possibility. One of the differentiators in
staff who are leading, are the ones who are willing to ask for help, not know, and have the ability to
receive input. They are the ones that are hungry to learn and don’t hold themselves back in getting the
answers and feedback they are seeking. Showing that we don’t know something and that we are curious to
learn is a strength and shows resourcefulness.
#3 Invest in the Process, Let Go of the Outcome: If we want to cultivate an honest and active
relationship with our inner guidance, we need to stay open to asking a question for that guidance and not
being attached to the outcome or response. If we try to control the response with our personal preferences
and biases, or what is comfortable, we sabotage accessing our intuition. Our personal agendas get in the
way and distort our inner knowing. Being able to receive these messages clearly requires that we stay
receptive and open to what our body and subconscious are telling us. We have to practice letting go of
control of our preferred outcomes in order to truly surrender to our deeper intelligence.
#4 Patience: Staying in the question for as long as it takes is one of the most difficult aspects of building
a relationship with your intuition. This requires great patience. Intuition doesn’t operate on your time
scale. Are you willing to stay with the question that you are asking, even if you don’t get a response right
away? This can be especially challenging when you are in a place of pressure or stress. Yet any question
worth asking is worth getting an answer to. The more you are willing to make proper time and attention
on a sincere decision that you are facing, the more you are building trust with your inner navigational
system as an instrument to serve you. This is how you learn that you can trust what you feel, and that
there are profound wisdoms that you carry inside of you. And the more that you practice this, you will
strengthen this tool and relationship.
Conclusion: Asking for guidance is the fifth step in deepening your relationship with your intuitive
intelligence. This process builds trust as you get to learn about how your decision maker operates. With
practice, you build this reputation with yourself and discover all of the nuances of your intuitive signs,
cues and language. This resource can now be integrated with the different sets of data or other people’s
perspectives and opinions, and gives you a stronger place to make decisions from, as you are more
connected to your conviction on what is right for you.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022

The Key to Your Success? Take a Walk!

When you find yourself getting easily distracted at work or you’ve been staring at the computer screen or
the same email for far too long, it’s time to change things up. “Shifting one’s attention is incredibly
helpful to stay fresh and be open to new possibilities,” says Rick Snyder, founder of international
consulting firm, Invisible Edge™, and the author of a new book, Decisive Intuition: Use Your Gut
Instincts to Make Smart Business Decisions.
“A perspective shift is also critical for when you’ve been focusing on a certain type of tactical work and
you are now changing gears to more strategic thinking,” says Snyder. “This requires a different mindset
and state change.”
Snyder offers this six-step exercise to shift your perspective and let your intuition find you:
1. Interrupt Your Routine. Remove yourself from your desk. Do what is necessary to let people
know that you will be out for thirty minutes or whatever time you need. This is a great practice in
setting boundaries and self-care, which can be really hard for some.
2. Move Your Body. Take a walk outside of your office space if possible. If there is a residential
area, park or trail, find a route that inspires you and doesn’t overstimulate you. If you are in the
middle of a big metropolitan area, see if there is a park or trail that is close enough to you.
3. Get Present. Begin your route and let the thoughts of the day go and let yourself be immersed in
the present moment fully. The key here is to get outside of your normal way of thinking and
allow for more wide-open awareness and slowed down movement. Feel each step land on the
ground and this will help keep your attention in the moment. When you slow down you tend to
take in more information.
4. Breathe. Let yourself take several breaths and relax into each step you take. The more you let
go of your thoughts and come back to your breathing and feeling your feet on the sidewalk or
trail, the more present you start to become to your experience in the present moment. This takes
practice, but you are starting to shift from “do” mode to “be” mode.
5. Slow Down. Keep slower pace than your usual walking pace and see what happens when you
purposely slow things down and choose to stay present to your experience. Let yourself feel each
step you make, as you slow down from your normal rhythm of walking.
6. Ask Your Question. Once you’ve slowed down and found your new rhythm ask any question
that you’ve been pondering. This is the perfect opportunity for some of the larger decisions you
are facing. Whether it’s hiring a new employee, figuring out which CRM to go with, why
customer complaints are on the rise or why something just feels strong with how your director of
marketing has been behaving, this is the moment to ask your question and stay with the question.
See if you can just let the question rest. There can be a tendency to seek an answer. To know the
right choice. Intuition shies away from this type of demand. Hold the question lightly, and as
I’ve said, let your intuition find you. After a while, something unexpected may arise.
“Keep practicing this whenever you need to get into a different space to think strategically and change up
your environment,” concludes Snyder.

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022

Decisive Intuition
Selected Excerpts

Embrace Intuition in Business
I propose that intuition and critical thinking are not adversaries. In fact, we make better decisions when
we integrate intuition with critical thinking. Instead of seeing intuition and critical thinking as opposing
forces and believing in the either – or, right brain vs. left brain argument for which one should reign
supreme, it’s time for us to embrace intuition as a valuable source of information.

The Most Important Skill
At a time when adaptive leadership is more important than ever, intuition is the most important skill that
we need to develop as leaders and as human beings.
It’s time for intuition to be respected as a deeper source of intelligence that enhances our everyday
decision making. What if intuition were accessible to all of us? What if it could be learned, developed,
and refined? And what if it could be used for practical business applications that combine the left and
right sides of the brain? Applications that can give real results, separating your company from the
competition by enabling the members of your team to soar to new heights of creativity, outside-the-box
thinking, and innovation?

Separate Voice of Intuition from Your Critic
The voice of your intuition is alive, responsive, and adaptable, as it’s not weighed down by the baggage
of the past. This allows for a more objective view and accurate relationship of what’s happening in the
moment, as well as anticipating what needs to happen next. Business leaders who can separate the voice
of their critic from their intuition accelerate faster than those that can’t.
The voice of the inner critic is usually more dramatic, heavy, critical, negative, and darker. It is often
accompanied by feelings of guilt, shame, insecurity, dread, fear, and paranoia. The voice of your intuition
is drama-free. It is clear, light, and there’s a sense of something that adds up or feels right, without all the
extra emotional charge. You enter the world of potential and new possibilities.
This book presents three foundational principles that are changing the landscape of business and our
human potential:

OFFICE
EMAIL
TWITTER
WEB
ADDRESS

212 715 1559
Madeleine.Ball@finnpartners.com
@FINNPARTNERS
WWW.FINNPARTNERS.COM
301 E 57 TH STREET
NEW YORK, NY 10022
1. Intuition is connected to a deeper intelligence inside all of us that enriches our lives
personally, professionally, and creatively. The conscious, rational mind is limited.
When we open ourselves to the intelligence in our bodies and our nonconscious mind, the
well we draw from gains more depth and breadth to inform us.
2. Intuition can be learned, developed, and refined, like any skill or characteristic. But
we have to work with. The ability to recognize intuitive patterns, nuances, and subtlety
increases through exposure, listening, and practice.
3. Intuition applied to business, by integrating inner knowing with logic and critical
thinking, creates a distinct advantage. Innovators are the winners in today’s business
environment. Adopters of intuition are engaged and passionate, because they’re
innovating beyond their competition and co-creating a purposeful, switched-on place to
work. They’re having fun while succeeding!

The Invisible Edge
Implementing directional, social, and informational intuition in business are what separates you from the
pack. When all three are applied throughout the different sectors of your business, it gives you the
invisible edge over companies that don’t. This is one of the most direct ways to up-level your team in
terms of innovation and creativity.

Kyplex Cloud Security Seal - Click for Verification