PETA Alpaca Investigation

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BREAKTHROUGH UNDERCOVER INVESTIGATION LEADS TO MORE ETHICAL TREATMENT OF ANIMALS

PETA Shares How Alpaca Wool Investigation Led to Increased Corporate Responsibility

GUEST: Dr. Laura Shields – Corporate Responsibility Officer for PETA

BACKGROUND:

A first-of-its-kind undercover investigation by People for the Ethical Treatment of Animals has uncovered evidence of animal abuse at Mallkini, the world’s largest privately owned alpaca farm in Peru. Video reveals inhumane treatment of alpacas that included workers restraining frightened animals while roughly shearing them causing serious wounds, which were sewn up without adequate pain relief. In response to this groundbreaking investigation, corporations are phasing out alpaca wool and cutting ties with Mallkini’s parent company, the Michell Group, the leading exporter of alpaca fiber. Now, PETA is asking Peruvian authorities to investigate whether violations of that country’s animal protection laws occurred.

On July 7th, Dr. Laura Shields, PETA’s Corporate Responsibility Officer, will be available to discuss the positive impact of this investigation and how major corporations are responding to its findings.

DID YOU KNOW:

Esprit is phasing out alpaca, Overstock.com pulled alpaca from its offerings, and Gap Inc. (which owns Banana Republic, Athleta, and other brands) as well as H&M Group (which owns eight brands) have cut ties with Mallkini’s parent company over the recent abuse investigation conducted by PETA
Corporate responsibility has been a main focus of PETA’s work, often taking the group from the streets to the boardroom
The Higg Materials Sustainability Index ranked alpaca wool as the second-most environmentally damaging material after silk, noting that it’s six times as harmful as polyester and more than four times as damaging as modal, viscose, rayon, lyocell, acrylic, and other synthetic materials.

For more information, please visit www.peta.org

MORE ABOUT LAURA SHIELDS:

Laura Shields, Ph.D., is a corporate responsibility officer for People for the Ethical Treatment of Animals (PETA). She helps national and multinational companies move away from selling or promoting cruel products, and her victories include swaying more than 350 companies—including Gap Inc., H&M, and Inditex, the three largest clothing retailers in the world—to stop selling mohair and Diane von Furstenberg to ban exotic animal skins, fur, and angora. Shields’ work to promote animal rights was recently featured in The New York Times.

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