Show 2-Larry Tracy, Author of Bring Home the Bacon:

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How to Deliver Persuasive Presentations that Get "Buy-in" from ANY Audience
I wish to welcome back to the show Larry Tracy, author of Bring Home the Bacon: How to
Deliver Persuasive Presentations that Get “Buy-in” from ANY Audience.
We have some great topics on the Art of Communication to talk about today….
…President Ronald Reagan praised Larry Tracy as “an extraordinarily effective speaker” for his
speeches on controversial policy issues addressing some of the U.S. toughest audiences. A former
army colonel, Larry originally managed and trained the Pentagon’s top briefing team, the Defense
Intelligence Agency’s Presentation Division.
He was responsible for daily strategic intelligence briefings to the Chairman of the Joint Chiefs of
Staff, the Secretary of Defense, Congressional staffs and other Washington decision-makers. His
skills took him to the State Department, where he delivered hundreds of presentations on
contentious foreign policy issues, many of them debates occurring before demanding, often
hostile, audiences.
Described by his superior as “the State Department’s most sought after and articulate
spokesman,” he was invariably assigned the most difficult speaking assignments. Larry helps
train speakers and presenters to convert audiences that have already made up their minds. His
specific training and consulting specialties include presentation skills for executives, public
speaking for professionals, persuasion skills training, managing audience emotions, and
preparation for media appearances.
Following retirement from the Army he became an in-demand speech coach and now his first
book is out, welcome back Larry….

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