About Mercedes Sanchez:
Mercedes Sanchez shares her tips and product suggestions regularly on Telemundo, CBS, NBC, and BET. As the founder of BeChicMag.com Mercedes has become a sought-after lifestyle and beauty expert, spokesperson, and digital content producer.
She has been described as a digital influencer by major brands and networks and has collaborated with magazines such as People, Latina, Cosmo, and Siempre Mujer on advertorials and sponsored content. Mercedes has worked with Macy’s, Vanidades, P&G, Nordstrom, and Style Coalition as an event host in the tri-state area.
Mercedes’ readers have been loyal for 10 years because she is relatable and credible. She’s not afraid to talk about her personal skin care issues such as having suffered from adult acne and being unemployed— thus sharing how to dress and look well without breaking the bank and mixing high and low trends. Her readers (and viewers) know that when Mercedes recommends a beauty product or fashion trend she’s speaking from an honest point of view.
She’s also a freelance writer and has contributed to the Daily News, El Diario / La Prensa, Vista Magazine – a national magazine for bilingual Latinas.
Mercedes is a go-to source and has been featured in a two-page spread People in Español, About.com – part of The New York Times Company, premiere issue of Cosmo for Latinas, The Huffington Post, two-page spread in The Santo Domingo Times, Fox News Latino, MSN Latino, NBC, and in the book Poder de Mujer.
She’s covered New York Fashion Week for eight consecutive years and has been invited to Brazil multiple times to cover fashion week.
Before launching her blog, Mercedes worked for the New York Post’s Tempo, a weekly and monthly section dedicated to Latina fashion, celebrity news, and shopping. Shortly after, she joined WNBC-TV as a segment producer.
Mercedes Sanchez is a native New Yorker and is of Dominican descent. She has a background in print, broadcast journalism and public relations.
Produced for: Dove Hair, H&M, Avon, Elizabeth Arden