9 Ways Artificial Intelligence Can Increase Your Sales (in 2021!)
Shawn Casemore – Accelerate Sales Growth
Dateline: Toronto, Ontario
Thursday, April 22, 2021
Have you considered how artificial intelligence can increase your sales? From recommendations on leads to follow up with, to prioritizing daily activities, AI can be a game changer when it comes to accelerating sales growth.
Many of my clients aren’t clear on what AI is, never mind how it can be used to increase sales. So let’s start here.
What Is Artificial Intelligence (AI)?
Artificial intelligence (AI) is the simulation of human intelligence in machines that are programmed to think and act like humans.
If a machine of some kind exhibits the kind of characteristics or traits that a human might, such as problem solving, as a result it is considered to have (or contain) AI.
You’re already using AI in many of your daily tasks.
Every time you ask Siri or Alexa a question or tell them to do something, you’re using artificial intelligence.
Automated financial investing to virtual travel booking agents and social media monitoring are great examples of AI at work.
How Is Artificial Intelligence Used in Sales?
AI is a great tool to support improved prospecting rates and higher close rates, and to drive overall productivity gains in sales.
However, it’s not about replacing your sales team with AI. It’s about using AI to make better decisions and to automate activities.
By using data, machines can learn and make forecasts and recommendations as to how sales agents or reps spend their time. The result can be a greater focus and higher levels of productivity.
AI truly is a way to move salespeople to work of higher value, rather than letting them act as order takers.
What Are the Benefits of Using Artificial Intelligence in Sales?
Toronto, Ontario, Canada