Dr.Bart Rossi Bart Rossi, Ph.D. is the Chief Operating Officer and President of the Company. He is a Diplomate in Clinical Psychology, a noted expert in the area of the Alzheimer’s Disease Process, and a pioneer in the delivery of behavioral health services to elderly patients in the long-term care setting. Dr. Rossi has served as President of the New Jersey Association for the Advancement of Psychology, Board Member of the New Jersey Psychological Association, and was a key note speaker for an annual meeting of the American Psychological Association. Dr. Rossi has written and published The New-New American Life Style (2001), and has been a TV commentator and presenter on many occasions.