Eder Holguin


Eder Holguin is a Best Selling Author, ( Dreaming of Hope Street and Street Smarts The Business of Life ), Serial Entrepreneur and Digital Marketing Expert. With more than 15 years of industry expertise, he has an in-depth background in operations, sales and marketing. His clients range from brand name Fortune 500 companies to innovative start-ups.

Eder is the Founder and CEO of Ideal Media, a content discovery platform with offices in New York, London and Brazil under development. As a child, he left a frightening home life and lived homeless in the streets of Medellin, Colombia during the time of the Medellin cartel, when violence and drug lords ruled. His remarkable story details how he went from living on the streets to becoming a successful Entrepreneur.

Previously he served as Chief Revenue Officer at Sqor, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing.

Eder also served as Chief Revenue Officer at Integrate.

Prior to joining Integrate, Eder founded OnDemand Research, which was later acquired by Zeta Interactive, where he served as Vice President of Interactive Marketing. He also co-founded Iron Traffic, an online lead generation and advertising network that started with three employees in March of 2003 and was featured in the 2009 Inc 500 listing of fastest growing private companies in the US.

Eder has been the recipient of several awards, including: 40 Under 40 Rising Latino Stars, Technology Trendsetter Award, Received a Certificate of Merit from the State of New York and has been named as one of the most influential marketing professionals by Inc. magazine

He is currently active in the online industry speaking circuit and serves as an executive adviser to several privately-held companies. He is also an active investor in small new technology and real estate ventures