onday Memo: ‘Mainstream Media’ Redefined. “For several decades,” consultant Holland Cooke reckons, “the term has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh,” which Cooke finds “ironic, since ratings qualify them as ‘mainstream.’” Now, as Spotify pays former “Fear Factor” host and MMA commentator Joe Rogan a reported hundred million dollars to distribute his podcast, The New York Times pronounces him “the new Mainstream Media.” And after a bystander’s smartphone captured the George Floyd killing, Cooke asks, “Are not We The People now ‘Mainstream Media?’” In special segment on his TV show, Cooke and TALKERS publisher Michael Harrison discuss how the publisher/consumer balance of power has shifted, even during the pandemic. To view the segment, please click here. To read Holland Cooke’s entire column, please click here