Linda Goldstein (CSAA Insurance Group)

35 years and over a billion YouTube views later, Astley and CSAA Insurance Group, which provides AAA-branded insurance, have partnered on a new music video where today’s 2022 Rick Astley—in the original video’s clothes and set—actually “Rickrolls” America. The campaign features this clever QR codes that will directly link to the video and will be appearing on TV stations and social media throughout Kansas and 16 other markets.

But what is it and why all the mystery?

This week, “Rickified” QR codes are going up on local TV and nationally to unleash the ultimate new Rickroll. Scan the code when you see it out in public and experience Rick Astley recreate his iconic video, “Never Gonna Give You Up”, for the first time in 35 years—right down to exact replicas of the wardrobe and set from 1987. The singer Rickrolls himself!

Here’s a link to the full Rick Astley YouTube video: https://www.youtube.com/watch?v=GtL1huin9EE

• This is the first time Rick Astley has recreated the video for “Never Gonna You Up” since the original, 35 years ago in 1987
• This is the first time Astley has worn the iconic clothes and been on the set (all recreated) since the original
• To date, “Never Gonna Give You Up” has garnered over 1.2 billion views on YouTube and nearly 600 million streams on Spotify
• The singer actually “Rickrolls” himself—one of the original internet memes that delighted internet users as a lighthearted prank*
• This is for a new commercial for CSAA Insurance Group
• It’s the QR code sweeping the nation this week: Commencing in 17 cities across the US via billboards, wallscapes, stadium ads, even aerial advertising, with the iconic “Astley Quaff” of red hair

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