Guest: The WOMEN’S HEALTH Executive Editor will discuss their new RUN 10 FEED 10 initiative.

TOPIC-RUN 10 FEED 10 initiative
PHILANTHROPIC FITNESS: AN EXPLODING TREND IN THE U.S.

Women’s Health’s RUN 10 FEED 10 Race Series Invites Avid Runners and Weekend Warriors Alike to Run with a Mission:
Help Fight Domestic Hunger

Without enough time in the day to both stay fit and volunteer, more and more women today are taking action by combining these two aspects of their lives and fundraising while they workout — doing something good for their bodies and their communities.

In fact, according to Running USA, a non-profit group that tracks running trends, more than $1.1 billion was raised through road races last year, more than double the amount from ten years ago. Participation in active fundraising programs is FIVE times higher than just three years ago.

Philanthropic Fitness – working out for a greater good – is the latest fitness craze. How can you get involved, know where your money is going, and moreover, how – with the plethora of social media channels today – can you make the greatest impact through your fundraising efforts?

This fall, Women’s Health – through a partnership with the FEED Foundation and Crowdrise, will launch RUN 10 FEED 10, a nationwide race series to help fight domestic hunger. By registering to run a 10-K (6.2 miles), participants will help fight hunger in the U.S. by instantly feeding 10 hungry kids in their hometown and many more with the fundraising they are encouraged to do. Beginning with the flagship New York City event on September 23, races will be held in 10 additional cities nationwide. People can also map their own fun run at WalkJogRun.net to participate in and support the cause wherever they live.

In the end, the more people that register and donate to the cause, the more meals will be donated to hungry families in America.

Lending their support to the fight against domestic hunger is a star-studded roster of celebrities – including Elizabeth Banks, Joel McHale, Kristen Bell, Kerry Washington, Allison Williams, Leelee Sobieski and Lauren Bush Lauren – all of whom are featured in a PSA that is currently airing on NBC.

Lisa Bain was named Executive Editor of Women’s Health in March 2009. As part of the senior team, she works with the Editor-in-Chief on the overall direction of the magazine. Lisa joined the company after more than a decade at Parenting where, as Executive Editor, she played a key role in shaping the magazine’s direction and tone. For eight years before that, Lisa was a Senior Editor at Glamour. She has also served as Senior Editor and Associate Editor at Esquire. Lisa has been a guest on TODAY, Good Morning America, The Early Show and CNN.

Date Recorded: 8/1/2012

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