BIOGRAPHY FOR
Victoria Borton
Vice President, Lifestyle Products and Services for AARP
Victoria has been helping companies connect with consumers through innovative digital publishing solutions and products, leveraging my background in marketing, business development and advertising solutions.
In the last several years I’ve developed solutions for premium brands such as Marriott, Choice, Norwegian, Royal Caribbean, Hilton, LVCVA, Caesars and Samsung, while playing an active role with various travel associations and other travel industry events.
Looking forward, I’m most passionate about how lifestyle brands continually evolve their conversation with consumers, and am continuously learning how to foster productive and enjoyable working teams.
Experience
Vice President, Lifestyle Products and Services
AARP Services, Inc.
May 2015 – Present (1 year 7 months)
Leads the growth, development and maintenance of the Lifestyle travel and discount products and services available to AARP members.
Advisor Board Member, Masters in Hospitality Management
Georgetown University School of Continuing Studies
December 2014 – May 2015 (6 months)Washington D.C. Metro Area
Inaugural Advisory Board Appointed for Hospitality Management Program | News Archive | Georgetown University School of Continuing Studies
SVP, Travel Media Group
USA TODAY
January 2012 – May 2015 (3 years 5 months)McLean, VA
Responsible for all sales, marketing and new revenue – including the development of the advertising product mix and positioning for our expanding portfolio of consumer travel products for desktop, mobile, tablet, print and out-of-home touch platforms.
Board Member
HSMAI Foundation
January 2012 – May 2015 (3 years 5 months)
The LOWE-Down!
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