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Leading Gerontologist and Director of the MIT AgeLab Reveal Top Vehicle Technologies Mature Drivers are willing to Adopt
Live from the MIT AgeLab
Radio Interviews Available November 9 from 7 AM – 11 AM ET
As car manufacturers continue to introduce new vehicle technologies, it’s important that all drivers learn how they work and how to use them effectively. This is especially true for mature drivers as many technologies such as blind-spot warnings and reverse back-up cameras can enhance driving safety and the driving experience as we age.
But when it comes to going hi-tech behind the wheel, are older drivers willing to adopt them? LIVE from MIT’s AgeLab in interviews on November 9, Jodi Olshevski, a leading gerontologist from The Hartford Center for Mature Market Excellence, and Joseph Coughlin, Director of the MIT AgeLab, will discuss findings from their Vehicle Technology Adoption Among Mature Drivers study and talk about how new technologies can benefit older drivers.
Jodi and Joe can discuss:
Ø The top technologies older drivers are most willing to adopt
Ø How these technologies are most likely to benefit older drivers and help them stay safe on the road
Ø Whether mature drivers are ready to embrace the self-driving car
Ø The importance of drivers of all ages to become tech savvy
Suggested Interview Questions:
· Which technologies are mature drivers most willing to adopt?
· Who is more likely to embrace new vehicle technologies?
· What are the benefits for older drivers to learn and use new car technologies?
· Can you share some other highlights from the study?
· What can mature drivers do to become familiar with these new technologies?
· Where can we get more information?
About Jodi Olshevski, M.S., Gerontology, The Hartford
Jodi Olshevski is executive director of The Hartford Center for Mature Market Excellence, leading a team of corporate gerontologists who conduct primary research and deliver expert services across The Hartford and to selected businesses. The team has won numerous awards, and is nationally-recognized as the pre-eminent corporate gerontology organization in the United States. An expert on a wide array of aging related topics, such as caregiving, eldercare, housing, and older driver issues, Olshevski has been interviewed widely by national and regional television and radio shows, including the CBS Early Show and NBC Nightly News, and by national publications such as the Chicago Tribune, USA Today, the Los Angeles Times, and the AARP Bulletin, to name a few. Olshevski is a frequent lecturer on business and aging at professional conferences and on industry panels, has held an adjunct faculty position at Pennsylvania State University, and is a Visiting Research Fellow at MIT AgeLab. She is also co-author of the book Stress Reduction for Caregivers, published by Taylor & Francis. Prior to joining The Hartford in 2000, Olshevski held positions at Work/Family Directions, Inc., Ceridian Performance Partners, and Senior Care Network. Olshevski has a master’s degree in gerontology from the University of Southern California.
About Joseph F. Coughlin, Ph.D., Director of the Massachusetts Institute of Technology’s AgeLab
Joseph F. Coughlin, Ph.D., is Director of the AgeLab at the Massachusetts Institute of Technology. His research seeks to understand how demographic change, social trends and technology converge to drive future innovations in business and government. Based in MIT’s School of Engineering Dr. Coughlin teaches policy and systems innovation, as well as a course on social media and information seeking behaviors in health and finance. Dr. Coughlin is an editor and key contributor to Aging America and Transportation: Personal Choices and Public Policy, published in 2012 by Springer. Dr. Coughlin is a frequent guest on news programs; his work has been featured in both print and on television – ABC, BBC, CBS, CNN, NBC, News Asia, Economist, Financial Times, The Times, New York Times, Wall Street Journal and other media outlets throughout the world.
Station Note: This segment is brought to you by The Hartford.