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Don Mazzella/Dr. Sharon

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By jiggy
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Topic: Discussion of The Authenticity Code™

  • What authenticity is and why it is important
  • How someone becomes more authentic and cracks the code
  • What is the art and science of success
  • Why you can’t fake it to make it
  • How to create your authentic brand statement.
  • How to select, understand and tailor communication to your audience
  • Results and benefits from being more authentic
  • Why the book is formatted as a parable with practical tools
  • What is the formula for presentation success
  • Other paradigms challenged in the book
  • What if we have fundamentally misunderstood authenticity
  • What if our most grievous wound is actually our greatest authentic gift to give

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