Doug Hall, author of: Driving Eureka! Problem Solving with Data Driven Methods & the Innovation Engineering System
Create a Corporate Culture That Makes Innovation Everyone’s Mission, Every Day–Segment Idea
I’m contacting you with a story idea about making innovation prominent within a company.
The big idea: The practice of segregating innovation to a single department, or to a process led by specialists, is no longer fast enough to keep up with the fast pace of today’s marketplace. What’s needed is a culture in which innovation is the mission of everyone, everywhere, every day. What’s not understood is how to do it.
The so-what: Innovation Engineering is a data-driven, reliable system for creating fresh ideas and successfully turning them into reality. It allows companies to transform innovation from a random act to a reliable science.
The source: Doug Hall has been named one of America’s top innovation experts by Inc.magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine and the CBC. His Innovation Engineering system is responsible for over $16 billion in growth and system improvements projects in active development.
Key messages: Hall shares how to optimize the creation and development of profitable products and services. He describes:
How to create an innovation culture
How to drive the discovery of meaningfully unique innovations
How to employ idea-sparking stimuli to elicit both right brain insights and left brain competencies
How to make decisions grounded in data as opposed to corporate politics
How to use feasibility challenges to rapidly validate or improve on ideas
How to both vertically and horizontally align organizations to improve innovation success rates
About the expert: Doug Hall is an inventor, researcher, educator and craft whiskey maker. He is founder of the Eureka! Ranch, Innovation Engineering Institute and Brain Brew Custom Whisk(e)y. He’s been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine and the CBC. His new book, Driving Eureka! Problem Solving with Data Driven Methods & the Innovation Engineering System (Clerisy Press, Oct. 16, 2018) describes how to transform innovation from random acts to a reliable science. Learn more at doughall.com.
What propels the discovery of innovative ideas?
How does Innovation Engineering accelerate the time by which new ideas are developed or put into practice?
I’d be happy to send a bylined tips piece, “Create a Corporate Culture That Makes Innovation Everyone’s Mission, Every Day,” to send a review copy of his new book, or to schedule an interview with Doug Hall.
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