Entrepreneur Ted Frank 12/22/2016

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Entrepreneur Ted Frank will be the first one to tell you that he used to be a jackass. As a creative in an ad agency, he would sit through hundreds of presentations and rarely paid attention. But he soon realized that most businesses—even the successful ones—are missing something.

Frank, the creator of Backstories Studio, has worked with such iconic businesses including Netflix, Fiat Chrysler, and Twitter. He says anyone looking to take their business to the next level needs to connect with the consumer—and they can do so by using movie-style techniques to become more powerful and effective.

In an engaging interview full of actionable takeaways, Frank, who has spoken widely on the subject of storytelling and is a frequent commentator on movie-style strategy and innovation among top business media, can discuss:

A variety of movie storytelling strategies that can be used to advance your business in several ways
How managers can use videos to help reduce training time for new hires and create a more effective corporate culture
How to revamp the everyday chart-filled presentation and get to the heart of what matters to your stakeholders
The secret to nailing those high-stakes presentations when you need to “hit it out of the park”
Fresh ways to connect with potential consumers on a deeper level, evoking emotions that really inspire action
How every company can benefit from his storytelling methods in order to hear the insights and ideas of its people
Please let me know if you’re interested in speaking with Mr. Frank and/or receiving a copy of his new book, Get to the Heart.