| Irwin ZuckerPresident of Promotion in Motion Founder and President Emeritus of the Book Publicists of Southern California |
Irwin Zucker has seen the book business evolve from a fairly straight
forward affair to a time when the arena has become multi-faceted with such
innovations, the Internet, satellite radio and the consolidation of media
companies.
best angles of promotion for various media outlets and how clients can best
handle the stresses of interviewing and presenting their cases whatever the
media outlet. Convincing the public that they need your book is a vital
aspect of promotion.
forward affair to a time when the arena has become multi-faceted with such
innovations, the Internet, satellite radio and the consolidation of media
companies.
Embracing the newest outlets which technology has provided, Irwin Zucker
and Brad Butler seek to give their clients guidance on the best avenues
and methods of exposure promote the books, publications and services
offered by a wide range of writers, professionals, political organizations,
travel companies and educators.
While seeking exposure to widest possible audience in Radio/TV/Print
Press and on the Internet,
best angles of promotion for various media outlets and how clients can best
handle the stresses of interviewing and presenting their cases whatever the
media outlet. Convincing the public that they need your book is a vital
aspect of promotion.
| Promotion in Motion 714 Crescent Dr. Beverly Hills, CA 90210 323-461-3921 |
Over the last half-century Irwin Zucker
has promoted authors, experts, movies,
actors, singers, dancers, commentators,
philosophers and corporations. His first
client was the famed Norman Vincent Peale
and went on to incluse luminaries such as
Steve Allen, Jacqueline Susann, Helen
Gurley Brown, Zsa Zsa Gabor, Harvey
Mackay, Burl Ives, Dinah Shore, Veronica
Lake and many others. Thirty years ago
Irwin founded the Book Publicists of Southern California as networking
organization for all types of kinds of
has promoted authors, experts, movies,
actors, singers, dancers, commentators,
philosophers and corporations. His first
client was the famed Norman Vincent Peale
and went on to incluse luminaries such as
Steve Allen, Jacqueline Susann, Helen
Gurley Brown, Zsa Zsa Gabor, Harvey
Mackay, Burl Ives, Dinah Shore, Veronica
Lake and many others. Thirty years ago
Irwin founded the Book Publicists of Southern California as networking
organization for all types of kinds of
interested people. Podcast of the interview Download:
The LOWE-Down!
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