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When Leo Pearlstein founded Lee & Associates back in 1950, he had no idea he would

one day be referred to as a “Legend of Food PR,” as part of a feature in the Public

Relations News publication, or be named a “PR superstar” in the Public Relations

Quarterly magazine. TV Guide has even featured Leo and cited his ability and

professionalism in getting his clients’ products placed on television shows and in

movies.
 Over the years, Leo, who personally supervised all phases of the agency’s

operations and members of his highly respected firm, have won numerous awards for

outstanding accomplishments in food industry public relations, marketing and

merchandising from many organizations.


Pharmaceutical manufacturers, food conglomerates and major corporations have called

on Leo’s expertise in corporate communications. He pioneered in California agricultural

commodity and generic promotions and has created and supervised successful programs

for over 40 different food advisory boards, trade associations and co-ops, as well as state

and federally-funded marketing groups. This includes industries such as almonds, apples,

artichokes, asparagus, boysenberries, chives, corn, eggs, figs, grapefruit, papayas,

peaches, pineapples, plums, prunes, seafood, tomatoes and turkeys.

Some of the commodity groups he has handled range from the Danish Dairy Board and

the English Cheese Association to the Mexican shrimp industry. Beverage clients he has

worked with range from Pepsico and the milk industry to Suntory International (a billion-

dollar conglomerate which produces over a hundred whiskey, wine and soft drink

products). 

And because of his great knowledge of food, Leo was invited to participate

in the first President’s Council on Nutrition at the White House.



In this book, Leo shares some of his favorite adventures in Public Relations.

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