UBER LAUNCHES IN INDIA WITH SLIMMED DOWN VERSION OF THE APP/THE COMPANY STILL ALLOWED FOR ETA AS A SAFETY MEASURE FOR TRAVELERS
It’s launching today in India before rolling out elsewhere, though there’s still a waitlist form instead of a download link. The Android apptakes up just 5 megabytes. “You delete three selfies, you have room for Uber” Deng laughs. 300-millisecond response time means its quick to hail a ride, even for the 4 percent of users in India on sluggish 2G networks. And by streamlining the design and only showing maps by request, it won’t burn much data for users on a budget.
Uber needs to score growth in developing markets after retreating while cutting deals with local winner like Didi in China, Grab in Southeast Asia, and a forthcoming arrangement with Yandex in Russia. India’s Ola rideshare service already has a ‘Lite” app and a 45% share of the taxi market, compared to Uber’s 35%. Uber has reported has talked with Ola about a possible merger in India according to Counterpoint Research.–Tech Crunch
Will this create a ripple effect with other companies on how to do business with the developing world?
Seth Coyne. Digital marketing expert, business coach
Book: Generous Wealth, How to make more money by giving it away and helping others
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