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UBER LAUNCHES IN INDIA WITH SLIMMED DOWN VERSION OF THE APP/THE COMPANY STILL ALLOWED FOR ETA AS A SAFETY MEASURE FOR TRAVELERS

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UBER LAUNCHES IN INDIA WITH SLIMMED DOWN VERSION OF THE APP/THE COMPANY STILL ALLOWED FOR ETA AS A SAFETY MEASURE FOR TRAVELERS

Uber bets on developing world growth with low-data Uber Lite

It’s launching today in India before rolling out elsewhere, though there’s still a waitlist form instead of a download link. The Android apptakes up just 5 megabytes. “You delete three selfies, you have room for Uber” Deng laughs. 300-millisecond response time means its quick to hail a ride, even for the 4 percent of users in India on sluggish 2G networks. And by streamlining the design and only showing maps by request, it won’t burn much data for users on a budget.

Uber needs to score growth in developing markets after retreating while cutting deals with local winner like Didi in China, Grab in Southeast Asia, and a forthcoming arrangement with Yandex in Russia. India’s Ola rideshare service already has a ‘Lite” app and a 45% share of the taxi market, compared to Uber’s 35%. Uber has reported has talked with Ola about a possible merger in India according to Counterpoint Research.–Tech Crunch

Will this create a ripple effect with other companies on how to do business with the developing world?

Seth Coyne. Digital marketing expert, business coach

Book: Generous Wealth, How to make more money by giving it away and helping others

20% of the book’s profits go to help American military veterans that are paralyzed.

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Business can see greater success through generosity

You can get a copy here 9753.html

GENEROUS WEALTH: How To Make More Money By Giving It Away And By Helping Others, Seth Coyne includes real world examples of strategies that can help your business establish a reputation as a generous, helpful company that deserves the loyalty of its customers.

About the book:

“The unconventional “advertising” strategy that helped a store in Las Vegas gain national recognition and increase revenue by 400% in just a few years

A major reason why a popular media company is able to add $2.2 billion in annual profit

The secret that politicians like Donald Trump and Bernie Sanders understand… and what it means for your business

The advertising campaign that generated loads of goodwill for an energy drink brand while also raising $279,061.60 for charity”

The LOWE-Down!

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