Anyone in the professional service industry – lawyers, financial advisors, consultants, CPAs, realtors, coaches, insurance agents, interior designers – can tell you the quickest, cheapest, most effective way to secure a new client is referrals. But most people make the mistake of ASKING for referrals or PAYING for them. A new book by Stacey Brown Randall explains how to avoid such pitfalls and how one can greatly increase their business. Generating Business Referrals Without Asking: A Simple 5-Step Plan to a Referral Explosion explains how one can generate referrals the right way. She should know – the business coach generates triple digit referrals annually.
Timothy Flanagan -President, Mass Mutual Carolinas believes Stacey Brown Randall gets it right with her book, Generating Business Referrals Without Asking. “In a category where many books address tricks of the trade, or repeat flawed ideas, Stacey delivers a refreshing and authentic look at how to be referable, and how to change your mindset as someone who gets referred for their clients’ reasons, not because they think they are owed referrals.”
As a former member of the “business failure club”, Stacey has a unique view on how to generate referrals and is a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business. “I am a contrarian,” declares Stacey. “I believe if you are asking for referrals, you are doing it wrong.”
Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure. She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice — “to receive referrals you must ask.”
Referrals come from relationships and relationships are maintained through outreach (touch points). BUT the type of outreach you do to your referral sources matters most.