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With the latest advancements in technology – from wearable devices to smart phone apps that help people track their fitness and finances – it’s easier to take a more active and engaged approach to your health and wealth than ever before.

And a new survey shows that while Gen Xers and Baby Boomers don’t feel particularly prepared for their futures when it comes to their physical and financial health, they’re putting in the work to make improvements to both areas of their lives.

And now, they can get credit for their hard work from an unexpected place. A new, revolutionary life insurance program integrates with personalized health technology, including wearables like Fitbit®, and rewards consumers for the healthy activities they’re already doing—running, walking, and even getting their annual checkup or flu shot. Simply by living a healthy life, consumers can now significantly save on their insurance premiums and earn valuable rewards and discounts.

More than ever, Americans are at the crossroads of health and wealth and are looking for ways to improve both areas of their life. This whole new approach to life insurance not only inspires people to plan for the future and live healthier; it rewards them for doing so.

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