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Topic: Discussion of The Authenticity Code™
- What authenticity is and why it is important
- How someone becomes more authentic and cracks the code
- What is the art and science of success
- Why you can’t fake it to make it
- How to create your authentic brand statement.
- How to select, understand and tailor communication to your audience
- Results and benefits from being more authentic
- Why the book is formatted as a parable with practical tools
- What is the formula for presentation success
- Other paradigms challenged in the book
- What if we have fundamentally misunderstood authenticity
- What if our most grievous wound is actually our greatest authentic gift to give